Technology has advanced real estate marketing dramatically in the last few years, and if you’re not keeping up to date, you’re being left behind.

Unless you’re totally unplugged, you’ve surely heard words like Facebook, Myspace, Youtube, Twitter, Squidoo, iPhone, Blackberry and a dizzying array of other names. You may have wondered, “What does any of this have to do with my real estate business?”

Everything.

The world is becoming more virtual, and so should your business. More real estate offices are online today than ever before, and competition for site visitors is fierce. Being in the most common places online can drive more clients and investors than you would ever imagine.

If you’re still trying to find out how you can tap into social networking and increase the power and value of your online web presence – take a minute to read through this post.  You’re sure to find a couple of tips to get you pointed in the right direction.  And um… if you don’t think sites like Twitter change or improve Real Estate careers, think again!

The Power of Branding – it’s Worked for Snickers and Gatorade, it’ll Work for You!

People go with what they know. Think about it.  When you reach for a product at the grocery, do you not at least start to grab for the brand name you’re most familiar with… the one that’s proven itself over time?

Branding your company is very important, but most important is branding yourself. Leave a lasting impression so people will remember your name and your face. Clients will follow you for you and your services. If you happen to go to another brokerage, your clients will more than likely move with you.  Why? Because you’ve kept them up to speed and in touch through your excellent mastery of social networking via the web!

Can People Find Your Blog or Website in the Organic Section?

By this I mean, does your blog or website come up on page 1 or 2 when folks run a search on Google?  While you can do a lot to point folks in the right direction to your site by using backlinks and other seo strategies, knowing the natural order of things… how folks will key in searches for what you offer… is a must.

WebProNews is a site I often frequent to brush up on my keyword research skills.  Check out these articles to learn a bit more about keyword selection.

Once you settle on your selected keywords, find ways to populate your blog posts or website articles with them – naturally.  For instance, if selling bank owned properties is your specialty, then make sure you give content about bank owned properties.  Search engine spiders will scan your pages and rank you higher if your content is more clear and relevant to what people are searching for.

Get Social with Online Social Networks – You’re Awesome! Let People Know it!

Instead of having buyers or clients aimlessly stumble upon your brokerage, you want to direct them to you. Be a known presence online.  The goal is to win the “who shall I select as my agent” battle before it begins!

What is it that you need to do?  Well, getting up and running on social networks is a great place to start.

Technorati Tags: Facebook, Google, Real Estate, search engine optimization, Social network, Squidoo, Twitter, Web search engine