We see them every day… in fact it’s almost as if a new Web 2.0 gadget or software tool gets pushed in front of us faster than we’re able to take in and fully utilize the last one.
As Mortgage and Real Estate Professionals, we’re concerned with two main concepts: Networking and Marketing – mostly as they go hand in hand. We count on these areas of our business for our survival! So, it’s easy to see how we can be lured by new technologies that promise to spread our good news, stuffed in warm and fuzzy envelopes, to the masses with ease.
In the end, what we realize is that it’s not the tool, it’s the professional that matters. Tiger could whip any one of us using the worst clubs on the market, because he works his ass off. Likewise, the guy with a base level LG will outperform you with your new 3G iPhone every day of the week if you expect that phone to do all the work for you!
I’ve chosen to talk a bit about Twitter. Mainly because I just love this damn tool. It may be little, but it’s mighty! And everyone from tweens to corporate execs to the good folks over at CNN are using Twitter to spread the good word about, well… whatever they want! The only way I can say it so you’ll get it is this: