Second (and more on point), I live by one philosophy: “Solve. Don’t sell!”
I believe this is a great guide in the on-line social media marketing space (it’s the one thing that helped me be successful as a mortgage practitioner and blogger). The other thing that helped is remembering to be social. I mean, it’s called “social media” for a reason right? It’s ok to get personal! It doesn’t have to be all business, all the time…ya know!?