I love the movie Caddyshack. It’s timeless… and ubiquitous. I sincerely feel that if you are in your 30s to 40s and you cannot rattle off a minimum of three (3) key quotes from this movie – then you need make it a point to put it at the top of your Netflix queue ASAP!
One of the most Zen-like one liners from the film comes from Ty Webb – golf pro, Chevy Chase’s character as he relays the following wisdom to young golf hopeful Danny Noonan:
Ty Webb: Just be the ball, be the ball, be the ball. You’re not being the ball Danny.
Danny Noonan: It’s hard when you’re talking like that.
It’s sort of like “Use the Force,” only I just like the golf reference better. The question it makes me think of though, is this: It’s great to have a blog up and running, but isn’t so great if it’s out there and it’s putting out the negative vibes about you, man! Let me break it down to you like this:
You have a blog. Great. But it hasn’t been updated in oh – a year. Or you have been adding information your blog… only it looks more like Homes and Land magazine or the Real Estate Book because you’ve jammed it full of nothing but home listings!
Your blog should represent a bit about who you are as a person and as a professional. If you’re not careful, it can do you more harm than good. If you have a presence out there – keep it current.
Provide some useful community information, a funny story about your family, and then pepper in a few of your key listings. Lastly, you need to become educated about Search Engine Optimization. If used properly, a blog will drive traffic… and leads!… to your website. After all, isn’t that what this whole social networking thing is all about?
What does your blog say about you? Does it accurately reflect who you are as a person and a professional? Or, is it a stale reminder to folks that you’re another Realtor or Loan Originator who simply saw your blog as a magic bullet rather than the tool (which implies that work is involved) it really is?
For some interesting reading on what Real Estate customers have said in regards to the power of blogging and a bit about blogs gone wrong, check out the comment section on this Consumerist.com posting by Carey Greenberg-Berger entitled “Would You Judge a Real Estate Broker by His Blog?” (Note: You can find out some wacky stuff in blog comment sections… make it a point to read them!)
I hope you found this post useful! As always, if you or anyone you know is in need of a local Florida mortgage broker, I’m your guy. Call me at 863-604-3019 or apply online for your Florida mortgage. We’ll keep you posted and let you know when it’s time to pull the trigger!
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First off, I love the Caddy-shack reference! Ha!
Second (and more on point), I live by one philosophy: “Solve. Don’t sell!”
I believe this is a great guide in the on-line social media marketing space (it’s the one thing that helped me be successful as a mortgage practitioner and blogger). The other thing that helped is remembering to be social. I mean, it’s called “social media” for a reason right? It’s ok to get personal! It doesn’t have to be all business, all the time…ya know!?