Obeo — the expert in buyer behavior — has released the results of an in-depth demographic analysis that will help real estate agents serve the end consumer.
The survey, performed by a third party National Polling service for Obeo, posted some interesting results:
- 41 percent of women surveyed began their search for a new home on-line, while 25 percent of all males did the same; interestingly enough, more men (28.5 percent) initiated their search by contacting a real estate agent.
- 52.6 percent of all women surveyed searched 21 or more homes online compared to 45 percent of men surveyed
- While price was considered the most important home feature to consider by both men and women, 13.2 percent of men surveyed said the size of a home was the primary feature to consider compared to 4.4 percent of all women
- 94 percent of all women surveyed said photos of a home would be very helpful in their search for a home while nearly 70 percent said 360-degree panoramas would be very helpful.
- More than 72 percent of all respondents found the interactive nature of Obeo – like being able to virtually change certain design elements of a home – helpful in their search for a home.
(From the PR Newswire)
So what do these results tell us? Well, at first blush – it would seem that women spend more time researching homes online than do men. Wow, I find that hard to believe… but my perspective on the issue is a bit skewed, as I’m a webhead myself!
I also find it interesting, if not a it of a high school cliche, that men were more concerned with size than were women. Have we heard this before? How about you, men? Women? What say you? Does this study ring true in terms of your home buying research practices?
I hope you found this post useful! As always, if you or anyone you know is in need of a local Florida mortgage broker, I’m your guy. Call me at 863-604-3019 or apply online for your Florida mortgage. We’ll keep you posted and let you know when it’s time to pull the trigger!
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